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For lawn & landscaping business owners — both behind the desk & out in the field…
What Successful Lawn & Landscaping Business Owners Are Doing Differently in 2024 to Attract Reliable Employees, Get Better Clients, and Raise Prices
Without Pushback, Call-Backs, or Reinventing the Wheel.
What Is Lucrative Landscaping?
Lucrative Landscaping is allowing lawn care and landscaping companies all over North America to:
- Reduce their marketing costs by 50% while receiving better results, bringing in more profitable clients more cost-effectively.
- Spend 30% less admin time on tire kicker leads and more time with eager buyers.
- Drastically speed up sales cycles and increase closing rates with more conversations like:
Hi! I already know the details and I’m excited to sign up!
And they’re able to do this without:
- Callbacks and complaints from clients
- Pushback from prospects saying they’re overpriced.
- Rebuilding, rebranding, or dancing around on social media.
As a result, their business becomes easier to manage and expand, and they say things like:
We’re automatically attracting and preselling friendly, easy-to-work-with, high-profit clients that teams are happy to work for; all by using Google ads, Facebook ads, and your website.
Once you start using the LL strategy, you’ll be able to grow your business with more confidence knowing that your customer base is more reliable and less affected by market downturn.
This is the biggest, most easily implemented difference between struggling and thriving businesses.
Over the last 19 years I’ve supported this industry I’ve seen hundreds of companies come and go.
The ones who don’t last are always just looking for easy money.
The ones who thrive leave that work to the other guys and let them “race to the bottom” – while quietly fishing from a different pond
Most marketing strategies try to bring in as many leads as possible, as cheaply as possible, and then hire admin teams to sift through all the junk looking for business.
And that’s what I did for years, too. When I started, we were “Local Lawns, student-run franchises – we’re students and we’re cheap!”
But as the business evolved and things got more serious, we realized we had to improve our margins, and this is when everything changed…
We did some projections a quick gut check, and sadly concluded that the business wasn’t meeting our goals for growth and that unless we did something big, we’d be better off moving on like so many businesses before us…
So, that spring we doubled our prices
We also cut our territory size down by 70%
And as a result we lost about half our client base…
But miraculously, we took home about the same as we had the year before – doing only half the work!! We were on to something.
This didn’t mean we were out of the woods – we still had to grow and maintain this long-term.
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The Lucrative Landscaping System Is A Shortcut
We used a simple strategy to raise our prices:
- We brainstormed how to increase the value of our services without increasing our costs.
- We analyzed the client feedback we’d collected for years from private feedback requests.
- Then, we cross-referenced that feedback against our job-costing records.
We learned that by ignoring the low-profit clients and listening to the feedback from the high-profit clients – it quickly became obvious that there were things that the valuable clients all specifically wanted and were excited to pay for.
We learned that landscapers don’t know the whole market; they only know the market segment they are able to attract. Because when we aimed our marketing a little differently… Wow! What a difference.
All these people we didn’t even think existed started coming out of the woodwork – all just by presenting ourselves a little differently, using age-old marketing techniques to amplify our message, and then just targeting it a bit more precisely with modern technology. Easy!
Longer-term, this shift in the balance of the prospects we attract leads to improved profit margins, improved employee moral from spending more time to doing nicer work, which then has the inevitable knock-on effect of allowing our businesses to easily attract more reliable team members who appreciate high-quality work. Upward spiral!
When you’re getting recognized by your truck logos at the gas station you know it’s working.
When Google Analytics shows that more and more people are searching for your company by name, it’s working.
When people are calling in and saying basically; “Yeah I know everything already that I need to know to buy, can you take my credit card number please?”, it’s working.
When employees start getting other experienced guys they know to come and apply to work for you, it’s working.
When people start inquiring about buying your business, it’s working.
When the 5-star reviews start to roll in every day. It’s working.
Here’s What This Means For You And Your Business…
Higher margins, more money to work with, more time to work with, better clients to work with, better employees to work with.
Less complaints, less callbacks, less tire-kickers, less nit-pickers
More reviews, more great clients, more eager employees, more promotions, more healthy growth.
Here’s A Few Of Our Case Studies Using The Lucrative Landscaping System…
HERE’S EVERYTHING INCLUDED:
301 PAGE LL BOOK
(Digital PDF Download)
45 chapters. 6 bonus chapters. All focused on one thing: helping you grow so you can delegate.
DIGITAL EBOOK
PRICE $17
7-DAY FAST-START VIDEO SERIES
5.5+ Hours Online Course
The 7-Day Fast Start is exactly what it sounds like: a quick course focused on getting you started quickly.
INSTANT ACCESS
PRICE $197.00
FREE
WEEKLY MARKET DEMAND REPORTS
1-Year Market Intelligence Subscription
Get crystal-clear weekly insights about your local market’s demand trends. Make smarter decisions about pricing, staffing, and marketing based on real data. FREE 1-year subscription included with your purchase.
INSTANT ACCESS
PRICE $57.00
FREE
Hiring Blueprint
(Digital PDF Download)
Our updated Hiring Attraction Strategy. It got harder, we got better. Use this unique approach to attract reliable staff.
INSTANT ACCESS
PRICE $37.00
FREE
SALES PAGE PRESELL & FILTER SCRIPT
Digital PDF Download
Rather than saying the same things over and over to prospects, shorten the sales cycles by getting these critical messages onto your site.
INSTANT ACCESS
PRICE $37.00
FREE
ECONOMICS CALCULATOR
Spreadsheet Calculator
The economics calculator helps you figure out your numbers with 90% accuracy before you even start. This will give you an indication to how your offer might perform.
INSTANT ACCESS
PRICE $37.00
FREE
TARGETING GUIDE
Printable Reminder
Print out this guide and use it to remind you of who your business should be catering to.
INSTANT ACCESS
PRICE $37.00
FREE
PRIVATE COMMUNITY ACCESS
Private Facebook Group
Get around other successful people on the same journey as you. Here you’ll find help, support, and inspiration.
INSTANT ACCESS
PRICE $37.00
FREE
PHONE SYSTEM TRACKING SCHEMATIC & SCRIPTS
Track Everything
Tracking is the center of the entire system. It enables you, and it enables your ads. Use this guide to get it deployed and turn on the lights.
INSTANT ACCESS
PRICE $37.00
FREE
LAUNCH CHECKLIST
Daily E-mail / SMS Series
Ensure you don’t miss any crucial tasks from this 25-step launch checklist and you won’t be leaving money on the table.
INSTANT ACCESS
PRICE $37.00
FREE
ONLY $97 $17.00
Save $80.00 today
Download The eBook and 8 Bonuses for $97 Just $17! Delivered instantly. Start reading in the next 2 minutes.
Now Available For Instant Download
100% Secure Checkout by Stripe
Backed by our 30-day money back guarantee. You'll love the book or we'll give you your money back AND let you keep your copy.
DESIGNED TO HELP YOU GET CLIENTS AND STAFF ON:
Limited Time Special – Download The Digital Version For Only $17
The Only System You’ll Ever Need
To Acquire Clients & Staff
We put everything we’ve learned, everything we use ourselves in this book so that you can learn from our mistakes, our wins, as well as benefiting from all the time, effort, and money that has gone into the experiences that made their way into this book.
45 Chapters
Theory Chapters
Execution Chapters
Bonus Chapters
301 Pages
Everything you need to know to grow and delegate.
1 System
Do what we outline and it works in any niche.
Take Control Of Your Marketing
Take control of your growth, take control of your system. A well-built system is easy to manage from a high level.
Attract Better Leads
Attract ideal landscaping prospects by getting the right message in front of them at just the right time.
Understand Your System
Track better metrics, Get clear about what’s working, and Measure what matters. Learn how modern marketing works so you can manage it.
Attract Better Staff
Attract ideal landscaping prospects. Better work and smoother systems lead to growth and this healthy growth combined with our hiring strategy attracts top candidates.
Grow & Delegate
Great clients, great margins, great team. This all adds up to your life getting easier as you grow. It makes delegating easy.
Automate Targeting
Monthly check-in meetings with marketing could be so much more productive. Feedback loops are too slow. Your system should learn in real-time.
Here’s Everything Else You’re Getting With Your Lucrative Landscaping Book For Only $17
301 PAGE LL BOOK
(Digital PDF Download)
45 chapters. 6 bonus chapters. All focused on one thing: helping you grow so you can delegate.
DIGITAL EBOOK PRICE $17
7-DAY FAST-START VIDEO SERIES
5.5+ Hours Online Course
The 7-Day Fast Start is exactly what it sounds like: a quick course focused on getting you started quickly.
INSTANT ACCESS PRICE $197.00
Hiring Blueprint
(Digital PDF Download)
Our updated Hiring Attraction Strategy. It got harder, we got better. Use this unique approach to attract reliable staff.
INSTANT ACCESS PRICE $37.00
PHONE SYSTEM TRACKING
SCHEMATIC & SCRIPTS
Track Everything
Tracking is the center of the entire system. It enables you, and it enables your ads. Use this guide to get it deployed and turn on the lights (stop working in the dark).
INSTANT ACCESS PRICE $37.00
ECONOMICS CALCULATOR
Spreadsheet Calculator
The economics calculator helps you figure out your numbers with 90% accuracy before you even start. This will give you an indication to how your offer might perform
INSTANT ACCESS PRICE $37.00
TARGETING GUIDE
Print out this guide and use it to remind you of who your business should be catering to.
INSTANT ACCESS PRICE $37.00
PRIVATE COMMUNITY ACCESS
Private Facebook Group
Get around other successful people on the same journey as you. Here you’ll find help, support, and inspiration.
INSTANT ACCESS PRICE $37.00
LAUNCH CHECKLIST
Daily Email / SMS Series
Ensure you don’t miss any crucial tasks from this 25-step launch checklist and you won’t be leaving money on the table.
INSTANT ACCESS PRICE $37.00
Here’s How I Went From Stuck In My Business To Delegating With Confidence By Ignoring The Common Wisdom, Breaking All The Rules, And Turning The Green Industry Model Upside Down
This Is Something Completely New, Completely Different, Completely Unlike Anything You’ve Ever Heard of Before – Read The Story Below To Discover Lucrative Landscaping
START READING HERE
Re: The best way to attract the right people to your business
(and why this is your only way out)
Dear Green Industry Business Owner,
Would it surprise you to learn that I unlock local business’ true potential using the information revealed in this 301 page book?
Skeptical?
You should be.
After all, you can’t believe everything you read on the internet 🙂
So Let Me Prove It To You
I have the benefit of 20 years in the industry and the privilege of having behind-the-scenes access to countless green industry businesses.
The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only.
Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic.
All purchases entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT GET THIS eBOOK.
And yes, it took me time and energy to achieve my results.
And I Did It By Using A Completely Counterintuitive Model That I’m About To Share With You On This Very Page…
…And in turn get to their vision faster than ever before…
…All while gaining more recognition for their companies so they can focus on working on the parts of their business they enjoy the most…
…And best of all they are having huge positive impact on their communities.
Just Like Kasey, Who Downloaded The Lucrative Landscaping Book A Few Months Ago And Soon After Grew His Business By 60%
And even though growing his business by 60% was a big win, that’s not the best part…
The best part is was able to drop a whole part of his business he didn’t like.
That’s right, he was able to simplify his business and increase sales at the same time.
All because he was able to attract more of the right people to his business.
And Kasey isn’t the only one either…
This Is Vince, Another Lucrative Landscaping Member, Who Downloaded The Lucrative Landscaping Book Not Too Long Ago…
…And soon after took an entire month off during his busy season…
Here’s a video of him describing his experience
This is Chester Who had Meteoric Growth…
Chester was able to quit his job and take on the CEO position of his company full-time, without working his way up from the field.
…His business has gone on to make millions.
This is Eric Peterson Who Felt He Finally Had the Control He’d Been Wanting
Eric discovered there was a better way to grow his company…
…And have more clarity about what’s going on and the control that came with it. He was able to command higher pricing without pushback and also bought another company in a neighboring town.
They’re Just A Small Part Of A Group Of Over 2,000 Business Owners
who are using this breakthrough framework to attract hundreds of the right people to their businesses.
So The Question Isn’t If This Is Going To Work For You…
who are using this breakthrough framework to attract hundreds of the right people to their businesses.
It worked for us and it worked for all of these other business owners…
The real question is:
… What are they doing that you’re not?
❓ Why do some companies have 50+ reliable employees while you have difficulty finding a few? If you can’t attract and keep reliable staff, how are you going to survive?
❓ Why do some companies have more job applications coming in than they need?
❓ Why do some companies charge more than you and have nicer equipment?
❓ How come for some business owners, life gets easier as they grow?
❓ Why are some companies able to spend hundreds of thousands of dollars on advertising and get amazing ROIs while you spend a few thousand and aren’t sure if its worth it?
❓ Why do some companies seem to attract all the best clients who don’t mind paying premium pricing and rarely complain?
❓ Why do some companies set growth targets, hit them, and have the staff they need to get the work done?
❓ How come some companies become the local household name and others don’t?
That means…
They’re Not Better, Smarter, Or More Talented Than You – They’re Just Doing Things Differently Than You…
⛔ They don’t constantly post on social media. If you want to feed your ego, go ahead. If you want to build a business, that’s not it.
⛔ They don’t throw their money into the wind and hope it comes back.
⛔ They don’t spin their wheels on low value tasks.
⛔ They don’t complain about how “no one that wants to work.”
⛔ They don’t waste time justifying their pricing.
⛔ They don’t feel pressure to take on low-value work.
⛔ They don’t work crazy hours into the evenings and weekends.
✅ They strategically engage with their audience on social media, understanding that quality trumps quantity when building a business.
✅ They invest their money wisely in proven strategies and systems, knowing that informed decisions yield better returns.
✅ They focus their energy on high-value tasks that directly contribute to the growth and success of their business.
✅ They recognize the value of a good team and invest time in recruiting, training, and retaining the right people.
✅ They confidently stand by their pricing, understanding that the quality of their work justifies the cost.
✅ They prioritize profitable, high-value projects that align with their business objectives and expertise.
✅ They maintain a healthy work-life balance, ensuring that they don’t burn out by overworking during evenings and weekends.
Here’s What You’ll Discover In The Lucrative Landscaping Package
✅Uncover what your most important job is as the business owner and start to trend toward that
All starting on page 27…
✅Learn why business growth means more fun and more reliability, as well as MORE freedom in your life
All of these reasons start on page 31…
✅Discover how our previous clients have skyrocketed into millions of dollars in revenue in only a couple of years
See page 38 for the details…
✅Learn how and why getting this system set-up is the key to long-term competitive growth
Revealed on page 46…
✅The cost of bad marketing (hint: it ain’t cheap!)
Check out page 48…
✅The top mistakes landscapers make when it comes to their marketing (and figuring out if you’re making any of these and how you can avoid them)
Explained on page 51…
✅The landscaper growth quadrants and how they offer you a clear guide to more freedom and happiness
Outlined on page 57…
✅Learn why business growth equals more fun and more reliability, as well as MORE freedom in your life
All of these reasons start on page 31…
✅How you can make $108,000 in one hour by focusing on higher-level tasks
Explained on page 61…
✅Why focusing on long-term economics for high ROI beats out short-term economics for low ROI each and every time
Turn to page 67…
✅The new competition that has popped up in the marketplace and how you can begin winning against it
All starting on page 77…
✅How get off the rollercoaster of changing seasons as opposed to getting battered by them and overwhelmed each spring
Explained on page 86…
✅The ultimate metric that you need to stay on top of when it comes to tracking and optimizing your marketing efforts and how it can help you see the future
Beginning on page 96…
✅What marketing leverage points you need to know to shift the balance of power (in your favor!)
Flip to page 101…
✅The necessity of feedback loops and which ones you should implement in your business so you can leverage them, creating an upward spiral
All starting on page 112…
✅Our top-secret formula that builds the economic foundations of your business and getting this system to work for you – allowing you to grow your business beyond what you ever thought possible
Starting on page 135…
✅The EXACT type of client you WANT to attract to grow your business and make more
Check out page 144…
✅Step-by-step instructions on triangulating in on your IDEAL client
Revealed on page 147…
✅Our top strategies for determining your territory and ensuring your SEO supports your territory (this is something that so many business owners miss!)
Turn to page 154…
✅How to build marketing assets that serve you and your business (and how to shed the ones that don’t!)
Check out page 144…
✅The EXACT type of client you WANT to attract to grow your business and make more
Explained on page 157…
✅How to pour fuel on the fire and amp up your company’s exposure, getting MORE people in the know about YOUR business
Starting on page 162…
✅The EXACT north stars we follow to optimize Google Ads (leading to millions of dollars in revenue for our clients)
Check it out on page 165…
✅The three most effective PPC campaigns you should be using to obtain more of your ideal client, making your business run as smoothly as possible and also become a profit-producing machine
Explained starting on page 175…
✅How we use SEO and supporting video systems to get the most bang for our buck
Flip to page 191…
✅Our little 6-step strategy for making videos for your website (it’s easy, but there’s more to it than you might think!)
Outlined on page 198…
✅Our ultimate SEO checklist, which includes everything and anything you actually need to worry about when it comes to optimizing your digital presence for Google (Hint: it’s not as complicated as those marketing agencies make it out to be)
Check it out on page 203…
✅What your offline strategy should look like and why it shouldn’t be overlooked
Explained on page 205…
✅5 website optimization tips and the tools you may want to consider using for them
Starting on page 210…
✅How successful businesses are following up on leads and how to make this part of the process completely automated
Check out page 144…
✅The nitty gritty stuff you need to know about conversion tracking to bring the whole system together (without this, everything else might be for naught!)
Check out page 144…
✅The important difference between Marketing Qualified Leads, Sales Qualified Leads, and raw leads (and why this matters for higher profits)
Check out page 144…
✅How and WHEN to hire more employees… since bringing in ideal leads and clients is only half the battle
Outlined on page 253…
✅Our 4-step hiring system and a quick guide on how you can deploy them yourself
Check out page 255…
✅The 4 most important words in all of marketing (and how they can help you INVEST in your business and SPEND less)
Starting on page 273…
17I know that before I get into anything… I’d like to know what I’m buying and that it’s backed by a solid money-back guarantee.
And I want you to be comfortable with this purchase.
And even though it’s only $17 – you worked for that money and it counts.
Like my grandpa used to say “Test drive the car before you drive it off the lot”…
So here’s what I’ve arranged:
Download the eBook, read it, but more importantly apply what you learn in there.
And if you’re not blown away by what you learn.
Then just shoot us an email at hello@lucrativelandscaping.com and request a refund within 30 days.
We’ll refund you your $17 and let you keep the Lucrative Landscaping book free of charge.
How’s that for a money back guarantee? I’d say pretty good!
FREQUENTLY ASKED QUESTIONS
Who is this for?
This is for any Green Industry business owner wanting a better way to grow so that they can delegate more easily. This works for lawn care, lawn mowing, landscape design, landscape installation, landscape maintenance, snow removal, etc.
What is the Lucrative Landscaping Framework?
The Lucrative Landscaping Framework is a solution to the common problem of not being able to attract high-quality staff and clientele. We are able to generate hundreds of new clients and hiring applications every day using automated online advertising systems.
We track results beyond raw leads, deeper into the business-client relationship and then feed that data back into the system to automatically improve targeting overtime, and make it easy to track performance.
Do you offer more in-depth help?
Yes. Nothing was held back while writing this book but for the people that want further assistance we do offer opportunities to “upgrade” your order after purchasing. We also have our group of private clients (by application only) if you want us to help you implement everything.
Is there a physical version available?
Due to a high demand our supply of physical copies is only available to eBook customers (inside membership area), so you’ll be able to get one after downloading the eBook.
How is this different than other products?
It works. We have a proven track record of not just utilizing this model for our own landscaping business, but also for our private marketing clients. The other thing our customers LOVE is that you don’t need a huge testing budget to start generating customers. Since we’ve already figured out most of the setup we can start getting customers even with a $10 – $50 advertising budget.
I want this, what exactly am I getting?
You are getting a copy of the Lucrative Landscaping ebook, available instantly. You are getting the highly praised 10+ hour Quick Start Series. You are getting our advanced Economics Calculator. You are getting our updated Hiring Blueprint. You’re getting the Sales Page Presell & Filter Script, our Targeting Guide, access to our FB community, our Phone System Tracking Schematic and Scripts, and our Launch Checklist.
Do you have any success stories?
Yes. This didn’t just work for our private clients. Don’t just take it from us, we encourage you to watch the videos above from Vince Van Dam, Chester Bukzinski, and Eric Peterson to get their side of the story.
Is there a guarantee?
Yes, you get a 30-day money-back guarantee in case it’s not for you. I even let you keep the book.
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We can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. What we can guarantee is your satisfaction with our training. We give you a 30-day 100% satisfaction guarantee on the products we sell, so if you are not happy for any reason with the quality of our training, just ask for your money back. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.