What Lawn & Landscape Business Owners Are Doing Differently in 2025 to Attract Reliable Employees, Get Better Clients, and Raise Prices

Because this wasn't built in a marketing office.

It was built in the field — by someone who knows what it's like to have dirty fingernails and a sunburned neck.

I started like a lot of guys. Mower in the bed of the truck. Knocking on doors. Raking leaves. Trimming hedges.

As word spread, I started getting calls from people I didn't know.

Not neighbors. Not referrals.

Just strangers asking for quotes.

And I'd try to "work with them" on price…

But they'd squeeze every dollar out of the job, then still find something to complain about.

I couldn't afford to pay my crew much, which meant I had to put up with guys who barely showed up or didn't care.

And before long, I was buried under a mountain of high-stress, low-margin jobs — trying to keep everyone happy while everything felt like it was slipping.

That's when I started building something different.

A system to attract better clients.

Ones who respect the work.

Ones who are happy to pay for quality — and make the job easier, not harder.

That's what Lucrative Landscaping became.

This isn't some marketing agency campaign written by someone who doesn't know which end of the shovel goes in the ground.

It's not a course built by a "small business expert" who's never been on a job site.

And it's not a book full of outdated theory.

It's a real system.

Built by someone who needed it — and now it's helping hundreds of other landscapers do the same.

If you're tired of price-shoppers, flaky crews, and constant stress…

And you want something that actually makes your business better — This is it.

This is for experienced landscaping business owners.

If you're brand new, still figuring out how to quote jobs or operate a trimmer — this probably isn't for you yet.

But if you've been at this a while…

You've got work. Maybe you've even got a crew.

You don't have a "side hustle," this is your business — but it feels like you're still stuck in the same place...

Then this was built for you. Because at some point, every business owner hits that wall:

The jobs aren't paying enough
The crew's unreliable
You're working harder than ever, but the profit's not there
And no matter how hard you push, nothing really changes

This system helps you fix that — by going straight to the root problem: who're attracting.

Once you start getting better clients, everything else gets easier.

Margins go up, stress comes down...

And you get more control, more profit, and more freedom.

If you're ready to finally grow without grinding yourself into the ground — this is where that starts.

Absolutely — this was made for guys who already have something going.

If you've got clients and a crew, but you're still working long hours, dealing with headaches, and not seeing the profit you should…

That's exactly where I was when I started building this.

This isn't about getting you "started."

It's about helping you take what you've already built — and make it run better, more profitably, and with way less stress.

The right clients change everything:

You get better jobs
Your crew has less drama
You make more money per hour
And you finally get some breathing room

If your business is already off the ground, but it still feels heavier than it should… This will help you fix that.

It's worked — for a lot of guys.

Hundreds of landscaping business owners are using this system right now to attract better clients, charge more, and finally get back control of their business.

These aren't "marketing success stories."

They're real guys who were in the same spot you're in now — and decided to try something different.

You can hear directly from them further up this page:

Kasey downloaded the book and grew his business by 60% — while cutting out an entire service he didn't enjoy
Vince took a month off during peak season for the first time ever — and didn't lose momentum
Chester quit his job, stepped into the CEO role, and scaled to seven figures
Eric raised his prices, bought a second company, and finally got the clarity and control he'd been missing

Some grew fast. Others simplified. But the results were real.

And they all started with the same system you're looking at now.

If you've been stuck and spinning your wheels — and you're ready to get the business running the way it should…

This is the thing that finally moves you forward.

That depends on how fast you put it to use.

You get access to everything immediately — the full book, the fast-start training, the tools, the targeting guide, the hiring blueprint, and more.

Some guys make a few key changes and start seeing better results within days.

Others take a little more time to unpack it, apply it, and build momentum.

But this isn't theory.

It's not fluff.

It's a proven system — and it's built to move fast, as long as you do.

So the better question might be:

Where will you be 30 days from now if nothing changes?

Still juggling nightmare clients?
Still chasing jobs that barely pay?
Still getting ghosted by crew?

You've waited long enough already.

This is your next move — and it doesn't take long to start feeling the difference.

Yes — this absolutely helps with hiring. But not in the way most "hiring experts" think about it.

Because unreliable crew isn't the real problem - It's a symptom.

The real problem is low-quality clients and low-margin jobs.

When the jobs don't pay enough, you don't have the margin to hire the right people. You're forced to hire whoever's available — and tolerate it when they don't care.

But when you attract better clients — the kind who respect the work and happily pay for quality — the math changes.

Now there's room to pay more.

And that means you can finally hire the kind of guys who aren't lazy, actually use their brain, solve problems without blowing up your phone, and take pride in doing the job right.

That's the real fix.

Right now, you might be dealing with:

Guys who show up late, take smoke breaks every 30 minutes, and disappear early when no one's looking
Job sites that look worse after your crew leaves — with wrappers, trash, and tools left behind
Crew who shrug at client complaints and say "wasn't my fault"
Constant drama between guys, excuses for everything, and the sense that you always have to step in and clean it up
That feeling in your gut when someone quits mid-week and you're left scrambling to cover a full day's work

But when the work is profitable — and the clients are solid — you can build a team full of people who:

Show up early, ready to go, and don't need to be babysat
Leave the property cleaner than they found it — giving the strong positive impression you want
Handle client conversations with professionalism that reflects well on you
Think ahead, fix issues before they become problems, and take ownership of their role
Actually care — because they're proud to be part of something that runs right

So yes — this helps with hiring.

First, by helping you afford better people.

Second, by giving you the exact hiring process we use to find and keep them.

If you're tired of babysitting, covering, and fixing everything yourself — this is the system that finally changes that.

It's bigger than ads.

Yes, we'll show you how to attract more of the right clients — consistently, using paid ads.

But that's just one part of what this system does.

Because more leads don't help much if you're still:

Wasting time quoting the wrong people
Saying yes to jobs that barely pay
And cleaning up messes your crew leaves behind

Lucrative Landscaping shows you how to fix all of it - not just increase volume of the same low-quality leads you don't want to deal with.

You'll see how to position your business so the right people want to work with you.

How to quote jobs that are actually worth doing.

How to hire a crew that shows up and does the job right.

And how to get your time and control back — so you're not stuck in the field, handling everything yourself.

This isn't just more marketing noise. It's a system that helps your business actually work.

If you're ready to stop chasing and start building something that runs right — this is where that starts.

That's what almost everyone says at first — and then they're surprised by how well it works.

Yes, every market is a little different.

Some are big cities. Some are small towns. Some are stuck between cornfields with one zip code and no "ideal" clients in sight.

We've seen the system work in all of them.

Snowy markets in the Northeast.
Desert towns in the Southwest.
Coastal neighborhoods, rural towns, dense suburbs.

Even tiny service areas with one zip code.

Because at the end of the day, the real problem is always the same:

You're doing great work — but attracting the wrong kind of people.

The system shows you how to fix that.

So the right clients show up.

The ones who respect the work, pay well, and don't waste your time.

And once your business is built to attract the right people?

It actually becomes easier to expand — if you want to.

You might see a nearby town or two with even better clients, and realize it's totally doable.

But if that sounds like too much right now, no pressure — you don't have to.

Just know that once things start running smoother, you'll finally have that option.

So yes — this works in your area.

Because it helps you attract the right people, not just more people.

And even if your experience right now is that "everyone in this market is a cheapskate" — it only feels that way because those are the ones you remember most. They were the loudest. The most annoying. The ones who made your life harder.

But if there's anyone in your town driving something newer than a 20-year-old beater…

Anyone eating somewhere better than McDonald's…

Then there are people in your market who will happily pay for quality — even luxury.

You just need to know how to attract them the right way.

You're not the only one who's thought that.

We've had guys say the exact same thing — right before they made more in one season than the last two combined.

It's normal to doubt yourself when you've been stuck for a while.

To wonder if maybe you're the problem.

To think, "maybe I just don't have what it takes to grow like those other companies."

But here's the truth:

The reason you're stuck isn't because you're lazy.

(You're obviously not.)

It's not because you're stupid.

(It's hard to grow a business the way you have otherwise.)

It's just because you've unknowingly positioned your business in a way that attracts the wrong people.

This system fixes that.

Once better clients start coming in — the ones who pay more, complain less, and actually respect what you do — everything else starts getting easier.

Margins improve.

Your crew stays longer.

The jobs are smoother.

And for the first time in a long time, you actually feel like you're in control.

So if you're wondering if this will work for you…

The honest answer is: not if you do nothing.

But if you're willing to invest a little bit of time in your business (which you clearly are), then this can be the first step to finally attracting the high-quality clients you want.

That's totally fair. You've got a lot on your plate already — and odds are, this isn't the first thing you've looked at to try and fix it.

Sometimes when you're burned out, or overwhelmed, or just stretched thin…

Even something that could help feels like another job to take on.

But here's the truth:

Nothing changes until the clients change.

That's the piece almost no one talks about — and it's why most guys stay stuck.

When you fix that?

Margin shows up.
Stress comes down.
Hiring gets easier.

And the business finally starts working the way it should.

And the best part? You don't need to change everything overnight.

You don't need to "be ready."

You just need to get started.

You can open the first video in the Fast Start Series tonight.

Or read the first few pages of the book in the morning.

That one small step might be the thing that starts to turn it all around.

So if this feels like something that could help — don't put it off.

You don't need to be "ready."

You just need to be open.

Plus, it's only $17 — less than lunch.

And if you don't like it, we'll give you your money back and let you keep everything.

That's fair, right?