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LUCRATIVE LANDSCAPING

Unlock Premium Clients, Ditch the Bargain Hunters

Unlock Premium Clients,

Ditch the Bargain Hunters

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Text version:

The #1 reason that landscaping businesses always grow is because the grass always grows…

And so do the weeds, flowers, and everything else in between…

And as mother nature keeps sending rain and sunshine…

The more work there is for us to grab…

And as our business grows…

 

You might think things get easier… Simpler… because with more customers and money, we should have all the tools and hands we need, right?

But it’s always the opposite…

As the business grows, so do your problems…

Finding new staff becomes harder…

People are always calling out…

Marketing becomes harder…

And you end up working more hours…

 

And then the biggest problem of all emerges is you’re actually making way less money for the amount of time you work…

So most landscaping owners are in a catch-22…

Do you make more and take home less?

Or do you work less or take home the same?

And that’s where 90% of landscaping businesses find themselves stuck and never leave this gray area of non-profitability…

 

Except for the 10%…

And here’s what they do differently…

Instead of holding on to every cent because they have a scarcity mindset…

They know exactly where to put their money back in the business so it can turn each dollar into a hundred…

Instead of wearing all the hats and having a hand in every single operation from book-keeping to customer service…

They hand off tasks to professionals who know how to execute and save the company time and money…

Instead of paying marketing agencies thousands just to bill you for deliverables like ineffective websites and SEO blogs while taking zero accountability for real results..

They manage their own marketing that’s dialed in to attract their ideal clients.

And they have air-tight tracking in place so they see exactly which marketing efforts drive sales and which are a waste of time…

And the reason I know is because I’m the guy that makes that happen for them.

 

Hi my name is Chris Penny and in the next 7 minutes I’m going to show you what the 10% of landscaping owners are doing differently…

…Which allows them to attract premium clients, retain loyal staff, and generate explosive growth without the endless headaches and hassles….

So if you’re stuck in an endless cycle of 80 hour work weeks, you’ll now be able to get your freedom back.

If your client list is full of petty complainers and bargain hunters…

You’ll be able to fire them and work only with clients happy to pay your worth…

Which means you’ll finally attract and retain dedicated team members who treat your company as their own….

…Team members that go the extra mile because they feel invested in the business and want to see it succeed…

Allowing you to scale the business smoothly and sustainably…

…Taking profitability to new heights without compromising your sanity, freedom, or bottom line.

 

And the best part?

You’re also scaling your reputation…

You’ll be the go-to landscaping company in the area and beat out every single one of your competitors…

But In order to do that, let’s first talk about what the 90% are doing wrong…

 

And the reason I know what that is — is because I spent 10 painful years making every mistake myself… And then another decade helping fellow landscapers fix the same crippling issues one by one…

I used to take any client I could just to keep busy.

I used to constantly burn out staff by overworking and underpaying them.

And I used to throw money at marketing with no results which meant I wasn’t able to grow my profits or business.

That’s what I did, and that’s what held me back…

 

Until fate brought me face-to-face with landscapers who had built booming empires—and they let me peek behind the curtain.

It flipped everything I thought I knew about this business on its head.

They were doing something completely different… You see…

They know how to bring in just the right amount of work and staff at the perfect rates…

Because bringing in too much work at once meant their team would be overwhelmed, quality would suffer, and turnover would skyrocket…

And I know what you might be thinking… “This business is too much of a rollercoaster… Fine-tuning the flow of clients is damn near impossible.”

And you’d be right to think that… That’s what I thought, too…

Until they let me in on the marketing tech combination they were using that gave them precision control over customer acquisition — just like turning a faucet on and off.

This was the same tech combo used by industries like insurance, dealerships and law firms.

But now landscapers were leveraging it – which is a total game-changer.

So while others rely on:

– outdated flyers,

– pay thousands to marketing agencies for ineffective SEO,

– websites, and ads with no reliable results,

– or just wait for the market to slowly come to them through word of mouth…

this tech combo predictably delivers leads on-demand.

It side-steps the hard stuff, transforming marketing into an easy, automated process to acquire customers whenever they want.

And best of all, this technology has become more affordable than ever…

With more competition and rapid innovation amongst tech companies, costs have declined drastically.

 

But then I thought…

“That’s wonderful…But how do you make sure that garbage leads and clients don’t slip through the cracks?”

That’s when they shared the ultimate game-changer…

They hire out people to screen their calls and collect and analyze data … And by doing so…

They could see in real-time which calls were qualified leads based on length of calls, what services they requested, size of property, interest in high-end materials, etc…

They would then take those insights from analyzing the hottest leads and refine their marketing messaging to attract more of those ideal prospects.

For example, if high-end materials came up frequently, they would integrate messaging about premium options.

This allowed them to make their marketing incredibly targeted and predictable.

By optimizing messaging for their perfect customers, they could clearly see which sources drove real profit vs wasted time and money.

 

And the final piece of the puzzle?

Looping this data back into ads meant their system continually self-improved, scaling up results faster than imaginable.

Closing this feedback loop, we bolster the ad platforms’ AI…

And allowed for their targeting to keep getting smarter…

So smart that it was attracting qualified leads that were more at least 90% sold before they even jumped on the call…

And once I started using this same system in my business and got it dialed in…

Our phones were ringing off the hook with the big players in the area…

The Doctors, The Lawyers, The Business Execs — Were ready to pay top dollar for our services…

Which means I could up our budget to bring on staff who were great at what they did… treated the business as if it was their own and never called out…

I could trust them to do the work… For the first time, I could start delegating jobs to supervisors and focus on expanding the business strategically… I was even able to take the occasional weekend off!

With our polished operations and stellar reputation, we quickly became the most sought-after landscaping company in the area.

We got so busy that we actually had to sell off leads to competitors!.. How crazy is that?

And with a steady stream of ideal clients, brushing off the bargain hunters became effortless.

Soon after riding that wave of success for a few years, I made the call to sell the business… Truthfully, after years of growth, I was craving a fresh challenge.

So I set my sights on taking landscaping businesses stuck where I once was and helping them pull off a 180.

And soon I was using this system to deliver results for landscaping companies across North America…

From modest 200k operations to major 10 million dollar enterprises.

It could work on any level because this system allowed them to attract droves of premium, high-paying clients – immediately enhancing their revenue and reputation…

Breaking them free from the feast or famine cycle…

And maintain a steady stream of ideal projects instead.

And as a result, they became reputable, sought-after employers… They could now retain loyal teams long-term…

And they smoothly managed rising costs by leveraging their healthy profit margins.

Soon they became known as the top quality choice locally.

Their names stood out as the #1 landscaping option.

 

Just like:

Rob, who finally hired a salesperson and office admin to accelerate his business growth…

Or Eric, who grew his business and sold it.

Or Ryan, who is no longer wasting money on ads but, instead, is bringing in new business on demand.

Or Vince, who took an entire month’s vacation with his family while his team took care of business.

 

And now I want to do the same for you…

So if you’re currently going through endless 80 plus hour work weeks, employee turnover, and or operating at lower margins than you’d like… Then let’s fix that today…

Go ahead and book a call with me by clicking the button below… It’s totally free… And to be completely transparent…

I do want to see if we’re a potential fit to work together on the call…

But that being said… I also want to earn your trust, so on the call I’m going to show you how you could implement this system yourself without me…

That way when you walk away from the call you’ll be better off than before…

 

I would’ve shown you more details here… But the reality is every business is different…

Every city or area is different… The competition is different… So it wouldn’t do you justice if I just dumped loads of overwhelming information without knowing if you could apply it…

The call will be me diving into your unique situation… Seeing where you currently are… And providing a tailored game plan to get you where you want to be… You’ll also get to ask me anything you need to know…

The goal is for you to walk away with clarity and a quick win— regardless of if we end up working together or not… And provide you with a step-by-step plan to achieve the growth and freedom you’ve been dreaming of…

Whether that’s overcoming the revolving door of training staff… Or navigating the rising costs and demands of the industry… Falling behind on technology… Or fretting over outdated marketing tactics.

So go ahead and schedule your call now by hitting the button below…

And don’t worry – you don’t need to block off time from work for this… I know you’re busy growing your business.

We can chat while you’re driving between jobs or handling paperwork… It’s just a laidback call between two landscapers…

I’ve been in your shoes and want to help you build on your success.

And I want to remind you…

With this system…

You’ll have the best people in town lining up to work with you and you’ll never have to deal with bad team members again…

 

And more importantly…

The quality of your work…

…Your reputation…

Your results…

…Will Speak for themselves.

So hit the button below and I’ll look forward to speaking to you soon…

Can’t find a time that works for you? Contact us.

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