Lucrative Landscaping

Lucrative Landscaping

The book for landscape business owners who want to build something that actually works.

Lucrative Landscaping Book
Get the Book + Audiobook for $1

What's In The Book

  • How to attract better clients Who pay what you're worth and don't haggle
  • How to find and keep great employees The real bottleneck for most landscape businesses
  • How to build systems that run without you So you're not always on call
  • How to grow revenue without grinding harder Work smarter, not longer
  • The one metric that predicts everything else And how to improve yours

Who This Book Is For

This book is for you if:

  • You're tired of working 60-hour weeks with little to show for it
  • You want to grow but keep hitting the same walls
  • You know there has to be a better way
  • You're willing to learn, not just looking for a quick trick

This book is NOT for you if:

  • You're looking for a get-rich-quick scheme
  • You think you already know everything
  • You're not willing to look honestly at your numbers

Who Wrote It

I'm Chris Penny. I've spent years figuring out what actually works for landscape businesses - not theory, but the real stuff that moves the needle.

I work with landscape companies as their revenue operations partner. They pay me a percentage of sales to manage their growth systems. I wrote this book to share the same playbook I use with them.

Why give it away for $1? Because the people who read it and implement it are the people I want to know. Some will become clients. Most won't. Either way, you'll have what you need.

Get The Book

$1

Why $1? To verify you're a real business owner, not a bot. That's it.

Get the Book + Audiobook Now

You Also Get

The Audiobook

Listen while you're on the job, in the truck, or winding down. Same content, easier to consume.

The Economics Calculator

See your actual numbers - revenue per employee, margins, growth levers. Know which dial to turn first.

Community Access

Connect with other landscape business owners who think the same way. You're not alone in this.

No Risk

If you read it and it's not worth your dollar, email us. We'll refund it. No questions.

Ready to build a landscape business that actually works?

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Facebook Ad Template

High-Value Client Winning Facebook Ad Template

Hook:

SPECIAL! For [AVATAR] looking to [GET OUTCOME]] without [COMMON PAIN POINTS OR CHALLENGES].

Introduction:

Unlike other outdated [METHODS] still being used today…

What We Avoid:

We don’t [INSERT THE OUTDATED WAY]…

We don’t [INSERT THE OUTDATED WAY]…

We don’t [INSERT THE OUTDATED WAY]…

We don’t [INSERT THE OUTDATED WAY]…

Our Approach:

Because doing things that way can result in [OUTCOME YOUR MARKET WANTS TO AVOID].

➡️ That’s why instead, we [POSITIVE ACTION THAT RESULTS IN A POSITIVE OUTCOME]

Results:

People who [buy our specific service]] typically see results like [SPECIFIC RESULT OR STATISTIC], thanks to our [METHOD/TECHNIQUE/PRODUCT].

Special Offer:

And when you join today for [PRICE], you’ll also get:

🎁 [Bonus 1]

🎁 [Bonus 2]

🎁 [Bonus 3]

🎁 [Bonus 4]

🎁 [Bonus 5]

For just [PRICE]!

Call to Action:

If you want [DESIRED OUTCOME] instead of [COMMON PROBLEM]…

Click here to get access: [Service Sales Page URL]

Guarantee:

Plus, our [NAME OF PRODUCT] is backed by our [risk reversal/moneyback guarantee].

You have nothing to lose!

Click here to get access: [Service Sales Page URL]

Backup Your Asset!!

It's strongly recommend that you have a system for backing up your website regularly. It's too valuable an asset to risk losing.

We like ManageWP (for backups and more).

They have daily backups with 90 day rollback for a few dollars a month. It's great when you have a problem that also gets backed up! You don't want this! Really nice when you're working on the site and mess something up too, you can just revert back to the last backup.

Their pricing is very granular and you only pay a couple dollars per month for what you want. The plugin is already installed in the template website. You just need to enable it.

To connect it to the ManageWP dashboard we recommend using the "connect by code" option, it's a bit easier/more robust than using the login and password.

Here Are Your Initial Login Details

(Change them after you log in!)

Your website comes with a default user you should delete after you’ve set up your user account.

When you first deploy the site login with:

User:

[email protected]

Pass:

Grow&Delegate!

For Best Security:

While logged in and on the dashboard, you’ll find Users towards the bottom left.

Choose Add New and make yourself an account. Be sure to give full admin access.

Log in with your new user and delete the [email protected] user.

PRO TIP: You can create users with confidence that if they mess anything up, you’ll be able to revert to the backups mentioned on this page.